Bremont today announced that it has appointed industry veteran Davide Cerrato as CEO and a member of the Board.

Davide has a proven track record, having worked with some of the most notable brands in the watch industry including Tudor, Montblanc and Panerai.

During his tenure with Tudor Davide was Head of Marketing, Design & Product Development where he oversaw the re-launch of the brand and the design of its iconic Black Bay in 2012 which arguably became its most successful product.

He subsequently was Managing Director of Montblanc’s watch division where he created the unique 1858 Geosphere watch which became the hero product for Montblanc and established the company’s watch brand identity. Davide most recently served as CEO and Creative Director of HYT.

I am incredibly excited to be joining Bremont. I have long admired what Nick and Giles have managed to achieve in a relatively short space of time. The brand has been on an amazing journey and I’m looking forward to working with the entire team to take it to the next level.

Davide Cerato

Bolstering Bremont’s in-house capabilities, Davide brings with him extensive experience in branding, product design and development, supply-chain management, and production.

Davide has amazing, complementary experience and is a great cultural fit. We are delighted to welcome him to the Bremont family.

Co-Founder Giles English

The last 12 months have seen a £48.4 Million investment into Bremont, the release of the new ENG300 series Movement, the new H1 timing standard and now Davide Cerato as CEO who starts today. We’re excited to see what the next 12 months will hold for the brand.


Entrepreneur, philanthropist, technologist and watch collector, Ben is the founder of Wristworthy.

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